• turning
smart strategy into creative concepts
Portfolio Stories
Place your cursor over any graphic box below to reveal the name of the client. Then click on the box to read the story and see samples of our work.
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You Probably Know the Story
Almost every company needs some kind of marketing communications, but not all companies need or can afford the services of a traditional advertising agency. Even the companies that employ big ad agencies don't always use them for every project. Many organizations find that fresh ideas can be obtained at better prices with more senior-level attention from a design firm. The problem is, most design firms provide just that—design.
Enter Twist CommunicationsAt Twist, we know that great graphic design is only part of the equation—the second part. First, you need a targeted, meaningful message. Often, our clients can’t easily or precisely articulate what makes their product, service or organization better or different. And even if they know what to say, how to say it and to whom may not be as clear. Sometimes even the best-known companies need help coming up with the positioning twist that differentiates them from the rest of the pack. That’s where we shine. We help our clients mold their message to speak to the needs of their prospects. We package it up and deliver it with a punch.
Twist produces strategically focused marketing and employee communications for clients that range from the FORTUNE 500 to those fortunate enough to make their first-year sales projections. We run a small shop with big capabilities that prides itself on original thinking, individual attention and expert counsel. When you work with Twist, you benefit from many of the services you might expect from a conventional ad agency—planning, branding, writing, design—without layers of management, complicated fee structures, rigid contract agreements or flashy routines.
Our creative services include ...
- Strategy, Positioning, Planning & Project Management
- Corporate Identity & Logo Design
- Brochures & Sales Support Materials
- Direct Mail
- Advertising
- Newsletters & Employee Communications
- Trade Show Display Graphics
- Web Site Development
- Miscellaneous Collateral
We can develop a campaign for you from the ground up or dovetail what we do with anything you already have in the works. In any case, we firmly believe that effective communications start with sound strategic direction and we begin by asking the right questions. We make it our business to understand your business and to work within your budget and time frame. We help you sift through the details to get to the point and make it stick with your customers.
Who We Work With
At Twist, we’ve helped clients of all sizes and types position and promote their products and services—from financial consulting and chemicals to concerts and consumer goods.
Our client list includes ...
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Twist was founded by two former ad agency vice presidents,
both with multidisciplinary skills, who enjoy doing the real
hands-on work that attracted them to the business in the first
place.
Fredrick
Yavorsky has
been a senior art director for top agencies, including Foote,
Cone & Belding and Ketchum Advertising. His work has won
accolades for organizations such as The Pennsylvania Lottery,
Sperry Computers, Air Products and Chemicals, DuPont, Campbell
Soup, and Kraft/General Foods.
In the late '80s, Fred started his own graphic design business. After four years, Ketchum persuaded him to return as vice president, creative director of the agency's new design group. Eventually, Fred found the adventure of entrepreneurship more exciting. Back on his own since 1994, Fred joined creative forces with Merrell McGuire to form Twist Communications in 1999.
Along with antique advertising signs, Fred collects advertising awards. He has earned more than 50—including medals from the Art Directors' Club, ADDYs, Bellringers, and an Obie for excellence in outdoor advertising.
Merrell McGuire has
created and implemented communications plans that have incorporated
everything from trade ads to trade shows. At Air Products and Chemicals,
she researched and developed the strategy for an award-winning
positioning campaign, which later was used as a case study in a
Houghton Mifflin marketing textbook. Merrell received two corporate
performance awards at Air Products—one for development of
the company’s first multimedia road show tour.
In 1988, Merrell joined Ketchum Advertising. As vice president, management supervisor, she directed more results-driven programs for clients such as DuPont, Hewlett-Packard, and The Graduate Hospital. DuPont recognized Merrell's contributions with two achievement awards never before presented outside of the DuPont Company.
Merrell’s diverse skills and experience run the gamut from
strategy and planning to creative execution, copywriting and editing.
In addition to her client contributions, she contributes her time
to a variety of charities and volunteer activities. She is the
cofounder and co-organizer of the second largest 5K race for charity
in Philadelphia.
Very simply, we work the way that works best for you.
The partners at Twist handle every client and project personally—by choice—and are allied with pool of proven professionals: an expert direct mail house, top photographers, high-quality offset and digital printers, Web applications architects, advertising specialty providers, senior creative specialists, and others. A nontraditional structure gives Twist the flexibility to tailor both the team and the process to meet your needs most efficiently. From your approvals procedures and billing preferences to the level of project management you require, we can be as elastic and nimble as your needs demand.
If you like to do great work with good people and enjoy the process, we share your preference. Please contact us to discuss your needs or to set up a meeting. Give us a chance with your next communications challenge. We think you’ll find your expectations exceeded—with a refreshing twist.
Fredrick Yavorsky
fred@twistcomm.com
Merrell McGuire
merrell@twistcomm.com
Twist Communications, LLP
817 Fox Chase Road
Jenkintown, PA 19046
215-884-1862 phone
215-884-3697 fax
Copyright © 2008 Twist Communications, LLP | 215-884-1862 | info@twistcomm.com